Fundamentals of Business Formation and Development 

Course Content:   

Part One    Entrepreneurship: A World of Opportunity

  1. The Entrepreneurial life
  2. a. Integrity, Ethics, and Social Entrepreneurship
  3. Value Creation
  4. Marketing
  5. Sales
  6. Value Delivery
  7. Finance
  8. The Human Mind
  9. Working with Yourself
  10. Working with Others
  11. Understanding Systems
  12. Analyzing Systems
  13. Improving Systems

Part Two    Starting from Scratch or Joining an Existing Business

  1. Starting a Small Business
  2. Franchises and Buyouts
  3. The Family Business

Part Three  Developing the New Venture Business Plan

  1. The Business Plan: Visualizing the Dream
  2. The Marketing Plan
  3. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors
  4. The Location Plan
  5. Understanding a Firm’s Financial Statements
  6. Forecasting Financial Requirements
  7. A Firm’s Sources of Financing
  8. Planning for the Harvest

Part Four   Focusing on the Customer: Marketing Growth Strategies

  1. Customer Relationship Management (CRM): Building Customer Relationships
  2. Product Development and Supply Chain Management
  3. Pricing and Credit Decisions
  4. Promotional Planning
  5. Global opportunities for Small Businesses

Part Five    Managing Growth in the Small Business

  1. Professional Management and the Small Business
  2. Human Resources Management and Administration (HRM & A)
  3. Managing Small Business Operations
  4. Managing the Firm’s Assts
  5. Managing Risk

Cases Studies

  1. DashLocker
  2. PortionPac Chemicals
  3. The Kollection: From Music Hobby to Startup and Beyond
  4. Two Men and a Truck®/International, Inc.
  5. Iaccarino & Son
  6. Hyper Wear, Inc.
  7. ReadyMade Magazine
  8. Couchsurfing International
  9. Cookies-N-Cream
  10. Harper & Reiman, LLC
  11. Ashley Palmer Clothing, Inc.
  12. Moonworks
  13. Network Collie
  14. Numi Team
  15. Graeter’s Ice Cream
  16. Dynamic Network Services, Inc.
  17. HubSpot, Inc.
  18. Auntie Anne’s Pretzels in China
  19. Andrew Mason and the Rise and Fall of Groupon
  20. Jason Fried and Hiring Practices at 37 Signals
  21. River Pools & Spas
  22. Pearson Air Conditioning & Services
  23. Jack’s Restaurant