Course Content: 

Part One    Entrepreneurship: A World of Opportunity

  1. The Entrepreneurial life
  2. Integrity, Ethics, and Social Entrepreneurship

Part Two    Starting from Scratch or Joining an Existing Business

  1. Starting a Small Business
  2. Franchises and Buyouts
  3. The Family Business

Part Three  Developing the New Venture Business Plan

  1. The Business Plan: Visualizing the Dream
  2. The Marketing Plan
  3. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors
  4. The Location Plan
  5. Understanding a Firm’s Financial Statements
  6. Forecasting Financial Requirements
  7. A Firm’s Sources of Financing
  8. Planning for the Harvest

Part Four   Focusing on the Customer: Marketing Growth Strategies

  1. Customer Relationship Management (CRM): Building Customer Relationships
  2. Product Development and Supply Chain Management
  3. Pricing and Credit Decisions
  4. Promotional Planning and Selling Skills
  5. Global opportunities for Small Businesses

Part Five    Managing Growth in the Small Business

  1. Professional Management and the Small Business
  2. Human Resources Management and Administration (HRM & A)
  3. Managing Small Business Operations
  4. Managing the Firm’s Assts
  5. Managing Risk